The project's main goal is to design a brand identity for a fictitious B-corp that we have created. Bare is a cruelty-free skincare brand that offers products for all skin types. Furthermore, Bare goes the extra mile by sourcing its ingredients locally and sustainably. The brand aims to be playful, elegant, and approachable to its audience. The design style makes use of sophisticated colors like Alabaster and Charlestone Green, as well as a variety of playful colors and artistic imagery.