Color Your World

By Samantha Ablo

About the Project

The "Color Your World" campaign for Schweppes Ginger Ale aims to increase sales and reach a broader audience by showcasing the drink’s refreshing and flavorful qualities. Drawing from Schweppes’ heritage of craftsmanship and quality, the campaign highlights how the beverage brings joy and energy to everyday life. The key visual uses a bold 2D yellow stripe flowing across the product and interacting with the packaging. This campaign extends across multiple channels, including OOH ads, interactive experiential installations, immersive AR experiences, vibrant ambient murals, engaging vending machine activations, and targeted digital ads.

Campaign Presentation