Ions So Valuable
By Dustin Cliford Tan
About the Project
In the competitive hydration space, Pocari Sweat is in need of a rebrand to cater to one of its largest target audiences more effectively: athletes. As a result, the bottle has to be changed from a more neutral aesthetic to a sporty approach, while retaining its signature traits...
Pocari Sweat Rebrand: To effectively nail the idea that a conceptual rebrand has taken place, an effective way to communicate it is through advertisements. With a strong core message, I have created a wide range of advertisement collaterals based on the athletic properties of Pocari Sweat.