top of page
Showcase-04 - Dustin Cliford Tan.png

Ions So Valuable
By Dustin Cliford Tan

About the Project

In the competitive hydration space, Pocari Sweat is in need of a rebrand to cater to one of its largest target audiences more effectively: athletes. As a result, the bottle has to be changed from a more neutral aesthetic to a sporty approach, while retaining its signature traits...

Pocari Sweat Rebrand: To effectively nail the idea that a conceptual rebrand has taken place, an effective way to communicate it is through advertisements. With a strong core message, I have created a wide range of advertisement collaterals based on the athletic properties of Pocari Sweat.

Label Design

Campaign Posters

Roll-Up Banner

Banner Mockup.png

Shopper Marketing

Google Ads

bottom of page