About the Project

Koita is a locally-founded milk brand dedicated to delivering the healthiest and best-tasting milk. This rebranding project focuses on implementing a design style that caters better to the young target audience.

Inspired by Japanese brands like Meiji and Milky, the rebranded Koita is fun and playful using pastel colors, mascots, bubbly sans-serif type, and organic illustrative forms. The logo was also redesigned to fit the playful Japanese style.