About the Project

The goal of this project was to transform the packaging of OPPO ice cream into a visually compelling design that seamlessly integrates brand identity with essential product information. Targeting health-conscious consumers, the redesigned packaging features a blend of the redesigned OPPO word-mark, concise nutritional details, appealing illustrations, and the brand's story—all within the constraints of an appropriate die-line.

The design strategically leverages typography and imagery to enhance typographic clarity, ensuring legibility and aesthetic appeal.

Packaging Die Cut