About the Project

The project brief was to create a packaging design that focuses on layout and the communication of the product's information. I made the brand SAMAR basing it on existing iced tea brands and targeting a target audience aged around 18-25. I relied on colours and illustrations to convey what the brand has to offer, which is this summer freshness, that is bright and lively. I used colours that are appetite stimulants as well as imagery that serves as explicit information on what the product is. I wanted to maintain and reflect the preferences of the target audience by using visual aids that would be effective in gaining their attention.